Services Stations

Motorway service stations are the backbone of the UK road network, providing weary travellers with a relaxing and often much-needed break from their journey. Long gone are the days of the simple roadside café. Today’s 24/7 service stations offer the widest choice of products and services, award winning facilities and great value for money.

With improved facilities and the introduction of retail malls in recent years, dwell time and customer spend have increased significantly. Looking for a break from their mundane motorway journey, travellers are intrigued by eye catching and stimulating promotions and are highly receptive to product sampling.

Concourse Initiatives offers a full range of promotional, exhibition and sponsorship services to help marketers effectively target Britain’s motorway users.

Welcome Break

Welcome Break covers all major motorway routes, with each service area providing restaurant, entertainment, bathroom, parking, fuel and cash machine facilities, 24 hours a day, seven days a week.

Quality food awaits weary travellers at Welcome Break’s service areas. Food Connection, Coffee Primo and Red Hen outlets, offering traditional meals and nutritional fare, sit alongside high street brands such as KFC, Burger King and McDonalds.

Accompanying their network of nationwide service stations, Welcome Break also owns and operates 22 hotels nationwide, offering all the in-room facilities of a city centre hotel, but at a fraction of the price. Together with direct access to the UK's main road network, these hotels offer the perfect opportunity for a mid-journey break.

Both companies provide fantastic opportunity for big & small brands and local & national organisations to communicate directly to their target audience through high footfalls and long dwell periods.

Please contact the team for our latest media sheets and site locations.